BBFC

1.When was the BBFC Formed? - 1912, to protect people from films
2. what media forms do they regulate? - film and video games
3. how are they funded? - By the industry
4. what legislation do they abide by? -
5. what is the process of classification? - All Media is Watched/Played then awarded a classification
6.give historical examples over 20 years - Clockwork Orange and Terminator 2
7.give two examples of films or computer games over last 2 years - Watchdog - Man of Steel
8.what is American equivelent? - MPAA

To what extent are contemporary media regulated adequately (IS Media Regulated effectively)

Audience Effects

Key Words

• Media Effects

Why do audiences consume certain texts: social standing, reputable source,lifestyle

Media Effects Can be Split into 4 Areas

• Hyperdermic Needle Theory
• Diffusion Theories
• Indirect Effect Theories
• The Pluralistic Approach

Media Effects Model
the consumption of media texts has an effect or influence upon the audience
often considered this effect is negative
audience are passsive and powerless.

these theory centre on media texts having a direct influence behaviors, beliefs or attitudes of the audience

Hypodermic needle
here the messages in media texts are injected into the audience by the powerful, syringe -;like media.
the audience is powerless to resist
 therefore the media works like a drug and the audience is drugged, addicted, doped or duped.

•  linear communication theory
• direct and powerful influence
• passive audience

 

•  rooted in 1930s behaviourism
• suggests the audience is directly affected by the media text
• suggests that the media is wholly accepted and not question by the audience.
• audience is passive.
• thi9s theory assumes people wont question the media
• Child's Play 3 - 1993 - James Bulger
• Manuhunt- 2004 - Stefan Pakeerah
• Clockwork Orange -  1971 - Rapes and Attacks
• Severance - 2006 - Simon Everitt

in each case there was a media and political outcry for the texts to be banned
in some cases laws were changed, films banned, and newspapers demmaned the byurning of filoms
subsequently in each case it was found that no case could be proven to demonstrate a link between the text and violent acts

Cultivation Theory

suggests hat repeated exposure to the same message cultivates the belief in the audience
suggests more the audience sees the same message , the more they believe it
attitudes and values can become normalized
the audience may become desensitized to violence

Moral Panic

Key Words

• Moral Panic
• Stanley Cohen 1972
• Sensationalism

1) How effective are regulatory practices?

• PCC code of conduct broken regularly
• Not legally binding - cant be enforced
• Retrospective action can really only be taken by those who can afford to pay
• Makes easy for public to complain

2) What are the wider social issues relating to media regulation?

1)Moral panics are when the mass media exaggerate a story to create it into a "Epidemic" or a story in which they can cause panic, threatens moral standards

2) When they make a mountain out of a mole hill, misrepresentation

3) Yes but it is impossible because no newspaper is gonna have there newspaper regulated before being published

4) I don't think so

5)

Publish and be Damned

Publish and be Damned

Publish and be Damned Moral... take care when publishing with out evidence or facts.
Lesson Objective: To understand the nature of the retrospective action - "Publish and be Damned"

Key Words

• Retrospective action
• publish and be damned
• libel 
• privacy
• public interest

Case Study 1

Max Mosley vs NotW (News of the World)

Summary
Max Mosley was FIA president, Oswald Mosley in the 1930's was in charge of the Nazi party in the UK was Max Mosley's father.
the footage was "Ordered" by NotW by paying the hooker to record it.

Codes Broken:
Accuracy
Privacy
Clandestine Devices
Subterfuge
Payment to Criminals

Negatives of the Publish and be Damned system for the public:

• Not everyone has the money to enter litigation
• once the story is out there it stays there

Case Study 2
Joanna Yates - Christopher Yates

Lesson 2

• Marginalisation- groups pushed to the side
• Polarization- separation of groups
• Accountability - holding some to account
• Public Interest - what is important to the public
• Misrepresentation - misrepresent story using a biased view via the press

• Freedom of the Press - freedom to print what stories they wish
• Freedom of Speech - .
• Public Interest
• Deregulation

what factors unerpin and make the idea of regulation open to change

• Historical and sociopolitical change
• changes in technology
• culture regulation - regulation bases on our culture
• audience desenstiation and deregulation